Upon completion of the course, you shall be able to:

• Create blogs on Google and Baidu, add posts with text in English and Chinese, links and graphics, and change the settings of your blogs.
• Use many useful services on Google and Baidu to search for relevant information, store on-the-fly, organize and then share the information with other people.
• Use RSS feeds and related Web services effectively as a subscriber and a publisher.
• Discuss meaningfully the “what”, “how” and “why” of using the Web services of Google (versus Baidu) to meet the information needs of your company or school.

• Discuss meaningfully the “what”, “how” and “why” of selecting and managing free open-source software to meet the information and learning needs of a commercial organization.
• Use RSS as a subscriber and as a publisher.

Duration: 3.5 hours - 7.0 hours (depending on participants' IT literacy)

• Optimize your business blog in terms of findability, stickiness and linkability
• Find out what others are saying online about your products and/or services
• Become an influencer and generate buzz on your products and/or services in the blogosphere

• Discuss meaningfully the “what”, “how” and “why” of using social software such as blogs, wikis, Google services and even Second Life for collaborative business.
• Make use of Google services to search, collect and organize relevant information collaboratively.
• Make use of Google advertising services as an advertiser and/or Web publisher.
  

• Define specific goals for your Website
  
• Analyze your goal achievements and visitor experiences (usability)
• Monitor and enhance paid and organic searches
• Monitor and increase important traffic sources
• Monitor and enhance offline and other online campaigns